A lesson from Seth Godin - your goal in business shouldn't be to appeal to everyone. But to appeal to and solve problems for people that you want. Don't aim for average, aim for unique and different. Focus on 10 loyal customers that identify with your cause. Rather than 1,000 that are indifferent to the value you provide. Go deep, not wide and solve problems for people you care about, only then can you expand and help others.
MidJourney prompt: large crowd in a tropical city --niji